TOTAL REV $6.23M
TOTAL EXP $5.98M
NET $248.3K

Investment Profile · FY 2019

William Jewell College

Liberty, Missouri · NCAA Division II with football · Private nonprofit, 4-year or above · Enrollment 724

ZIP 640681896 · IPEDS unitid 179955

Revenue Percentile (Division)
68th

Key Financial Metrics · 2019

Total Revenue
$6.23M

Total Expenses
$5.98M

Net Result
$248.3K

Unique Athletes
138

Gender Investment Allocation

Men’s programs 65.1%Women’s programs 34.9%

$4.06M
$2.18M

Enrollment Trend (2015–2019)

20152016201720182019

Total
Men
Women

Total enrollment contracted by 302 (-29.4%) from 2015 to 2019.

Sport Program Investment

Revenue by sport

Football

$1.79M

Basketball

$966.9K

Soccer

$769.6K

Baseball

$597K

Swimming

$492.2K

All Track Combined

$418.1K

Volleyball

$366K

Softball

$364.3K

Tennis

$237.4K

Golf

$235.1K

Expense by sport

Football

$1.77M

Basketball

$959.9K

Soccer

$762.4K

Baseball

$468K

Swimming

$471.6K

All Track Combined

$408.2K

Volleyball

$354.4K

Softball

$344.9K

Tennis

$229.6K

Golf

$219K

Sport-by-sport profile table

Sport Men Women Revenue Expense Net
Football 7 102 0 $1.79M $1.77M $19.7K
Basketball 2 16 19 $966.9K $959.9K $7.1K
Soccer 15 30 23 $769.6K $762.4K $7.2K
Baseball 1 37 0 $597K $468K $129K
Swimming 19 19 15 $492.2K $471.6K $20.6K
All Track Combined 3 32 36 $418.1K $408.2K $9.9K
Volleyball 26 0 18 $366K $354.4K $11.6K
Softball 16 0 19 $364.3K $344.9K $19.4K
Tennis 22 9 7 $237.4K $229.6K $7.7K
Golf 8 8 4 $235.1K $219K $16.1K

Participation & Revenue-per-Athlete

Revenue / Unique Athlete
$45.2K

Athletes Tracked
138

Top Sport Share
Football · 28.7%

Program Count
10

Unique men
102

Unique women
36

Per-sport slots
394

Multi-sport coeff
2.86x

Coed men

Coed women

The program has 138 unique athletes filling 394 sport roster slots — a 2.86x multi-sport coefficient indicating extensive cross-sport participation.

Division & Classification Context

Classification
NCAA Division II with football
Sector
Private nonprofit, 4-year or above
Total Enrollment
724
Revenue Tier
Above-median (68th pct.)
Peers in Division
167 schools
Peers in Missouri
52 schools

Peer Benchmark

Peer School State Revenue Net Δ vs. subject
Southern Nazarene University OK $6.24M $496.3K $2.4K
University of Central Oklahoma OK $6.26M $421.9K $30.6K
Upper Iowa University IA $6.19M $54K $-42.9K
Bemidji State University MN $6.17M $0 $-58.8K
Indiana University of Pennsylvania-Main Campus PA $6.17M $321.1K $-60K

Financial Ratios & Investment Lens

Metric Value Definition
Subsidy Rate 0.0% Expense shortfall as % of revenue
Revenue / Enrollment $8.6K Athletic revenue per enrolled student
Expense Ratio 96.0% Expenses as % of revenue
Top Sport Share 28.7% Revenue concentration in top program
Division Percentile 68th Revenue rank within NCAA Division II with football

Source: U.S. Department of Education — Equity in Athletics Data Analysis (EADA). Fiscal year 2019. Last updated April 18, 2026.

TOTAL REV $6.23M
TOTAL EXP $5.98M
NET $248.3K

Investment Profile · FY 2019

William Jewell College

Liberty, Missouri · NCAA Division II with football · Private nonprofit, 4-year or above · Enrollment 724

ZIP 640681896 · IPEDS unitid 179955

Revenue Percentile (Division)
68th

Key Financial Metrics · 2019

Total Revenue
$6.23M

Total Expenses
$5.98M

Net Result
$248.3K

Unique Athletes
138

Gender Investment Allocation

Men’s programs 65.1%Women’s programs 34.9%

$4.06M
$2.18M

Enrollment Trend (2015–2019)

20152016201720182019

Total
Men
Women

Total enrollment contracted by 302 (-29.4%) from 2015 to 2019.

Sport Program Investment

Revenue by sport

Football

$1.79M

Basketball

$966.9K

Soccer

$769.6K

Baseball

$597K

Swimming

$492.2K

All Track Combined

$418.1K

Volleyball

$366K

Softball

$364.3K

Tennis

$237.4K

Golf

$235.1K

Expense by sport

Football

$1.77M

Basketball

$959.9K

Soccer

$762.4K

Baseball

$468K

Swimming

$471.6K

All Track Combined

$408.2K

Volleyball

$354.4K

Softball

$344.9K

Tennis

$229.6K

Golf

$219K

Sport-by-sport profile table

Sport Men Women Revenue Expense Net
Football 7 102 0 $1.79M $1.77M $19.7K
Basketball 2 16 19 $966.9K $959.9K $7.1K
Soccer 15 30 23 $769.6K $762.4K $7.2K
Baseball 1 37 0 $597K $468K $129K
Swimming 19 19 15 $492.2K $471.6K $20.6K
All Track Combined 3 32 36 $418.1K $408.2K $9.9K
Volleyball 26 0 18 $366K $354.4K $11.6K
Softball 16 0 19 $364.3K $344.9K $19.4K
Tennis 22 9 7 $237.4K $229.6K $7.7K
Golf 8 8 4 $235.1K $219K $16.1K

Participation & Revenue-per-Athlete

Revenue / Unique Athlete
$45.2K

Athletes Tracked
138

Top Sport Share
Football · 28.7%

Program Count
10

Unique men
102

Unique women
36

Per-sport slots
394

Multi-sport coeff
2.86x

Coed men

Coed women

The program has 138 unique athletes filling 394 sport roster slots — a 2.86x multi-sport coefficient indicating extensive cross-sport participation.

Division & Classification Context

Classification
NCAA Division II with football
Sector
Private nonprofit, 4-year or above
Total Enrollment
724
Revenue Tier
Above-median (68th pct.)
Peers in Division
167 schools
Peers in Missouri
52 schools

Peer Benchmark

Peer School State Revenue Net Δ vs. subject
Southern Nazarene University OK $6.24M $496.3K $2.4K
University of Central Oklahoma OK $6.26M $421.9K $30.6K
Upper Iowa University IA $6.19M $54K $-42.9K
Bemidji State University MN $6.17M $0 $-58.8K
Indiana University of Pennsylvania-Main Campus PA $6.17M $321.1K $-60K

Financial Ratios & Investment Lens

Metric Value Definition
Subsidy Rate 0.0% Expense shortfall as % of revenue
Revenue / Enrollment $8.6K Athletic revenue per enrolled student
Expense Ratio 96.0% Expenses as % of revenue
Top Sport Share 28.7% Revenue concentration in top program
Division Percentile 68th Revenue rank within NCAA Division II with football

Source: U.S. Department of Education — Equity in Athletics Data Analysis (EADA). Fiscal year 2019. Last updated April 18, 2026.