TOTAL REV $124.33M
TOTAL EXP $82.65M
NET $41.69M
TOTAL EXP $82.65M
NET $41.69M
Investment Profile · FY 2019
University of Wisconsin-Madison
Madison, Wisconsin · NCAA Division I-FBS · Public, 4-year or above · Enrollment 29,750
ZIP 537061380 · IPEDS unitid 240444
Revenue Percentile (Division)
95th
95th
Key Financial Metrics · 2019
Total Revenue
$124.33M
Total Expenses
$82.65M
Net Result
$41.69M
Unique Athletes
288
Revenue & Expense Trend (2015–2019)
Revenue
Expenses
Expenses
Gender Investment Allocation
Men’s programs 93.3%Women’s programs 6.7%
$116.06M
$8.27M
$8.27M
Enrollment Trend (2015–2019)
Total
Men
Women
Men
Women
Total enrollment grew by 1,593 (5.7%) from 2015 to 2019.
Sport Program Investment
Revenue by sport
Football
$87.41M
Basketball
$20.44M
Ice Hockey
$6.22M
Volleyball
$2.04M
Soccer
$2.03M
All Track Combined
$1.66M
Swimming and Diving
$1.36M
Rowing
$759.3K
Golf
$748.2K
Wrestling
$706.3K
Expense by sport
Football
$29.32M
Basketball
$12.57M
Ice Hockey
$8.19M
Volleyball
$6.27M
Soccer
$4.47M
All Track Combined
$4.79M
Swimming and Diving
$4.15M
Rowing
$4.16M
Golf
$2.03M
Wrestling
$3.23M
Sport-by-sport profile table
| Sport | Men | Women | Revenue | Expense | Net |
|---|---|---|---|---|---|
| Football 7 | 117 | 0 | $87.41M | $29.32M | $58.09M |
| Basketball 2 | 16 | 16 | $20.44M | $12.57M | $7.87M |
| Ice Hockey 10 | 27 | 26 | $6.22M | $8.19M | $-1.98M |
| Volleyball 26 | 0 | 19 | $2.04M | $6.27M | $-4.23M |
| Soccer 15 | 30 | 30 | $2.03M | $4.47M | $-2.44M |
| All Track Combined 3 | 104 | 131 | $1.66M | $4.79M | $-3.13M |
| Swimming and Diving 18 | 30 | 33 | $1.36M | $4.15M | $-2.79M |
| Rowing 13 | 80 | 171 | $759.3K | $4.16M | $-3.4M |
| Golf 8 | 11 | 10 | $748.2K | $2.03M | $-1.28M |
| Wrestling 28 | 28 | 0 | $706.3K | $3.23M | $-2.53M |
| Softball 16 | 0 | 21 | $638.8K | $1.82M | $-1.18M |
| Tennis 22 | 10 | 8 | $328.9K | $1.65M | $-1.32M |
Participation & Revenue-per-Athlete
Revenue / Unique Athlete
$431.7K
Athletes Tracked
288
Top Sport Share
Football · 70.3%
Program Count
12
Unique men
117
Unique women
171
Per-sport slots
918
Multi-sport coeff
3.19x
Coed men
—
Coed women
—
The program has 288 unique athletes filling 918 sport roster slots — a 3.19x multi-sport coefficient indicating extensive cross-sport participation.
Division & Classification Context
- Classification
- NCAA Division I-FBS
- Sector
- Public, 4-year or above
- Total Enrollment
- 29,750
- Revenue Tier
- Top-tier (95th pct.)
- Peers in Division
- 127 schools
- Peers in Wisconsin
- 35 schools
Peer Benchmark
| Peer School | State | Revenue | Net | Δ vs. subject |
|---|---|---|---|---|
| University of Oklahoma-Norman Campus | OK | $124.04M | $35.25M | $-296.1K |
| University of Nebraska-Lincoln | NE | $116.52M | $43.76M | $-7.81M |
| University of Washington-Seattle Campus | WA | $116.37M | $35.74M | $-7.96M |
| Florida State University | FL | $115.91M | $5.99M | $-8.42M |
| The University of Tennessee-Knoxville | TN | $114.04M | $36.54M | $-10.3M |
Financial Ratios & Investment Lens
| Metric | Value | Definition |
|---|---|---|
| Subsidy Rate | 0.0% | Expense shortfall as % of revenue |
| Revenue / Enrollment | $4.2K | Athletic revenue per enrolled student |
| Expense Ratio | 66.5% | Expenses as % of revenue |
| Top Sport Share | 70.3% | Revenue concentration in top program |
| Division Percentile | 95th | Revenue rank within NCAA Division I-FBS |