TOTAL REV $124.04M
TOTAL EXP $88.79M
NET $35.25M
TOTAL EXP $88.79M
NET $35.25M
Investment Profile · FY 2019
University of Oklahoma-Norman Campus
Norman, Oklahoma · NCAA Division I-FBS · Public, 4-year or above · Enrollment 18,820
ZIP 730193072 · IPEDS unitid 207500
Revenue Percentile (Division)
94th
94th
Key Financial Metrics · 2019
Total Revenue
$124.04M
Total Expenses
$88.79M
Net Result
$35.25M
Unique Athletes
252
Revenue & Expense Trend (2015–2019)
Revenue
Expenses
Expenses
Gender Investment Allocation
Men’s programs 92.6%Women’s programs 7.4%
$114.89M
$9.15M
$9.15M
Enrollment Trend (2015–2019)
Total
Men
Women
Men
Women
Total enrollment grew by 927 (5.2%) from 2015 to 2019.
Sport Program Investment
Revenue by sport
Football
$101.88M
Basketball
$10.54M
Softball
$3.95M
Baseball
$2.32M
Gymnastics
$1.4M
All Track Combined
$1.33M
Wrestling
$658.9K
Golf
$487.5K
Rowing
$460.4K
Tennis
$412.3K
Expense by sport
Football
$41.46M
Basketball
$16.06M
Softball
$3.82M
Baseball
$3.4M
Gymnastics
$4.83M
All Track Combined
$5.41M
Wrestling
$1.92M
Golf
$2.41M
Rowing
$2.92M
Tennis
$2.33M
Sport-by-sport profile table
| Sport | Men | Women | Revenue | Expense | Net |
|---|---|---|---|---|---|
| Football 7 | 116 | 0 | $101.88M | $41.46M | $60.43M |
| Basketball 2 | 15 | 22 | $10.54M | $16.06M | $-5.52M |
| Softball 16 | 0 | 25 | $3.95M | $3.82M | $128.7K |
| Baseball 1 | 37 | 0 | $2.32M | $3.4M | $-1.07M |
| Gymnastics 9 | 24 | 19 | $1.4M | $4.83M | $-3.43M |
| All Track Combined 3 | 108 | 136 | $1.33M | $5.41M | $-4.08M |
| Wrestling 28 | 36 | 0 | $658.9K | $1.92M | $-1.26M |
| Golf 8 | 13 | 8 | $487.5K | $2.41M | $-1.92M |
| Rowing 13 | 0 | 92 | $460.4K | $2.92M | $-2.46M |
| Tennis 22 | 9 | 10 | $412.3K | $2.33M | $-1.92M |
| Soccer 15 | 0 | 40 | $374.8K | $2.16M | $-1.79M |
| Volleyball 26 | 0 | 20 | $222.4K | $2.08M | $-1.85M |
Participation & Revenue-per-Athlete
Revenue / Unique Athlete
$492.2K
Athletes Tracked
252
Top Sport Share
Football · 82.1%
Program Count
12
Unique men
116
Unique women
136
Per-sport slots
730
Multi-sport coeff
2.90x
Coed men
—
Coed women
—
The program has 252 unique athletes filling 730 sport roster slots — a 2.90x multi-sport coefficient indicating extensive cross-sport participation.
Division & Classification Context
- Classification
- NCAA Division I-FBS
- Sector
- Public, 4-year or above
- Total Enrollment
- 18,820
- Revenue Tier
- Top-tier (94th pct.)
- Peers in Division
- 127 schools
- Peers in Oklahoma
- 34 schools
Peer Benchmark
| Peer School | State | Revenue | Net | Δ vs. subject |
|---|---|---|---|---|
| University of Wisconsin-Madison | WI | $124.33M | $41.69M | $296.1K |
| University of Nebraska-Lincoln | NE | $116.52M | $43.76M | $-7.51M |
| University of Washington-Seattle Campus | WA | $116.37M | $35.74M | $-7.66M |
| Florida State University | FL | $115.91M | $5.99M | $-8.12M |
| The University of Tennessee-Knoxville | TN | $114.04M | $36.54M | $-10M |
Financial Ratios & Investment Lens
| Metric | Value | Definition |
|---|---|---|
| Subsidy Rate | 0.0% | Expense shortfall as % of revenue |
| Revenue / Enrollment | $6.6K | Athletic revenue per enrolled student |
| Expense Ratio | 71.6% | Expenses as % of revenue |
| Top Sport Share | 82.1% | Revenue concentration in top program |
| Division Percentile | 94th | Revenue rank within NCAA Division I-FBS |