TOTAL REV $7.95M
TOTAL EXP $7.95M
NET $0

Investment Profile · FY 2019

Northwood University-Michigan

Midland, Michigan · NCAA Division II with football · Private nonprofit, 4-year or above · Enrollment 1,537

ZIP 486402398 · IPEDS unitid 171492

Revenue Percentile (Division)
84th

Key Financial Metrics · 2019

Total Revenue
$7.95M

Total Expenses
$7.95M

Net Result
$0

Unique Athletes
156

Revenue & Expense Trend (2015–2019)

20152016201720182019

Revenue
Expenses

Gender Investment Allocation

Men’s programs 62.6%Women’s programs 37.4%

$4.97M
$2.97M

Enrollment Trend (2015–2019)

20152016201720182019

Total
Men
Women

Total enrollment contracted by 291 (-15.9%) from 2015 to 2019.

Sport Program Investment

Revenue by sport

Football

$2.08M

Basketball

$1.59M

Soccer

$970K

All Track Combined

$748.7K

Tennis

$554.7K

Softball

$540.1K

Baseball

$536K

Volleyball

$525.2K

Golf

$406.3K

Expense by sport

Football

$2.08M

Basketball

$1.59M

Soccer

$970K

All Track Combined

$748.7K

Tennis

$554.7K

Softball

$540.1K

Baseball

$536K

Volleyball

$525.2K

Golf

$406.3K

Sport-by-sport profile table

Sport Men Women Revenue Expense Net
Football 7 108 0 $2.08M $2.08M $0
Basketball 2 18 16 $1.59M $1.59M $0
Soccer 15 56 28 $970K $970K $0
All Track Combined 3 34 17 $748.7K $748.7K $0
Tennis 22 8 7 $554.7K $554.7K $0
Softball 16 0 48 $540.1K $540.1K $0
Baseball 1 62 0 $536K $536K $0
Volleyball 26 0 19 $525.2K $525.2K $0
Golf 8 18 11 $406.3K $406.3K $0

Participation & Revenue-per-Athlete

Revenue / Unique Athlete
$50.9K

Athletes Tracked
156

Top Sport Share
Football · 26.2%

Program Count
9

Unique men
108

Unique women
48

Per-sport slots
450

Multi-sport coeff
2.88x

Coed men

Coed women

The program has 156 unique athletes filling 450 sport roster slots — a 2.88x multi-sport coefficient indicating extensive cross-sport participation.

Division & Classification Context

Classification
NCAA Division II with football
Sector
Private nonprofit, 4-year or above
Total Enrollment
1,537
Revenue Tier
Upper quartile (84th pct.)
Peers in Division
167 schools
Peers in Michigan
58 schools

Peer Benchmark

Peer School State Revenue Net Δ vs. subject
Tiffin University OH $8.05M $0 $100K
Carson-Newman University TN $8.05M $252.1K $104.1K
University of North Alabama AL $7.69M $-7 $-251.4K
Colorado Mesa University CO $7.67M $67.2K $-279.6K
University of Charleston WV $7.65M $212.9K $-296.4K

Financial Ratios & Investment Lens

Metric Value Definition
Subsidy Rate 0.0% Expense shortfall as % of revenue
Revenue / Enrollment $5.2K Athletic revenue per enrolled student
Expense Ratio 100.0% Expenses as % of revenue
Top Sport Share 26.2% Revenue concentration in top program
Division Percentile 84th Revenue rank within NCAA Division II with football

Source: U.S. Department of Education — Equity in Athletics Data Analysis (EADA). Fiscal year 2019. Last updated April 18, 2026.