TOTAL REV $57.35M
TOTAL EXP $54.59M
NET $2.76M

Investment Profile · FY 2019

University of Kansas

Lawrence, Kansas · NCAA Division I-FBS · Public, 4-year or above · Enrollment 17,157

ZIP 66045 · IPEDS unitid 155317

Revenue Percentile (Division)
54th

Key Financial Metrics · 2019

Total Revenue
$57.35M

Total Expenses
$54.59M

Net Result
$2.76M

Unique Athletes
248

Revenue & Expense Trend (2015–2019)

20152016201720182019

Revenue
Expenses

Gender Investment Allocation

Men’s programs 99.5%Women’s programs 0.5%

$57.05M
$300.3K

Sport Program Investment

Revenue by sport

Football

$40.59M

Basketball

$16.52M

Volleyball

$165.1K

Soccer

$48.9K

Swimming and Diving

$8K

Softball

$4K

Golf

$3K

All Track Combined

$2.3K

Rowing

$2.1K

Baseball

$1.5K

Expense by sport

Football

$21.96M

Basketball

$14.34M

Volleyball

$1.57M

Soccer

$2.18M

Swimming and Diving

$1.37M

Softball

$1.85M

Golf

$1.62M

All Track Combined

$4.63M

Rowing

$1.55M

Baseball

$2.28M

Sport-by-sport profile table

Sport Men Women Revenue Expense Net
Football 7 121 0 $40.59M $21.96M $18.63M
Basketball 2 15 13 $16.52M $14.34M $2.19M
Volleyball 26 0 16 $165.1K $1.57M $-1.41M
Soccer 15 0 30 $48.9K $2.18M $-2.13M
Swimming and Diving 18 0 32 $8K $1.37M $-1.37M
Softball 16 0 24 $4K $1.85M $-1.85M
Golf 8 12 11 $3K $1.62M $-1.61M
All Track Combined 3 131 117 $2.3K $4.63M $-4.62M
Rowing 13 0 73 $2.1K $1.55M $-1.54M
Baseball 1 40 0 $1.5K $2.28M $-2.28M
Tennis 22 0 8 $1.5K $1.25M $-1.25M

Participation & Revenue-per-Athlete

Revenue / Unique Athlete
$231.3K

Athletes Tracked
248

Top Sport Share
Football · 70.8%

Program Count
11

Unique men
131

Unique women
117

Per-sport slots
643

Multi-sport coeff
2.59x

Coed men

Coed women

The program has 248 unique athletes filling 643 sport roster slots — a 2.59x multi-sport coefficient indicating extensive cross-sport participation.

Division & Classification Context

Classification
NCAA Division I-FBS
Sector
Public, 4-year or above
Total Enrollment
17,157
Revenue Tier
Above-median (54th pct.)
Peers in Division
127 schools
Peers in Kansas
45 schools

Peer Benchmark

Peer School State Revenue Net Δ vs. subject
University of California-Los Angeles CA $56.49M $-22.66M $-860.8K
Southern Methodist University TX $55.58M $0 $-1.77M
Kansas State University KS $55.27M $8.17M $-2.08M
Stanford University CA $59.62M $-15.41M $2.27M
Wake Forest University NC $54.01M $0 $-3.34M

Financial Ratios & Investment Lens

Metric Value Definition
Subsidy Rate 0.0% Expense shortfall as % of revenue
Revenue / Enrollment $3.3K Athletic revenue per enrolled student
Expense Ratio 95.2% Expenses as % of revenue
Top Sport Share 70.8% Revenue concentration in top program
Division Percentile 54th Revenue rank within NCAA Division I-FBS

Source: U.S. Department of Education — Equity in Athletics Data Analysis (EADA). Fiscal year 2019. Last updated April 18, 2026.