TOTAL REV $5.6M
TOTAL EXP $5.52M
NET $72.6K
TOTAL EXP $5.52M
NET $72.6K
Investment Profile · FY 2019
Madonna University
Livonia, Michigan · NAIA Division II · Private nonprofit, 4-year or above · Enrollment 1,622
ZIP 481501176 · IPEDS unitid 170806
Revenue Percentile (Division)
70th
70th
Key Financial Metrics · 2019
Total Revenue
$5.6M
Total Expenses
$5.52M
Net Result
$72.6K
Unique Athletes
109
Revenue & Expense Trend (2015–2019)
Revenue
Expenses
Expenses
Gender Investment Allocation
Men’s programs 55.7%Women’s programs 44.3%
$3.11M
$2.48M
$2.48M
Enrollment Trend (2015–2019)
Total
Men
Women
Men
Women
Total enrollment grew by 185 (12.9%) from 2015 to 2019.
Sport Program Investment
Revenue by sport
Soccer
$1.06M
Football
$822.3K
Basketball
$610.8K
Lacrosse
$607.2K
Baseball
$542.1K
Volleyball
$446.1K
Softball
$418.8K
Track and Field, X-Country
$260.1K
Golf
$234.6K
Track and Field, Indoor
$156.8K
Expense by sport
Soccer
$1.05M
Football
$806K
Basketball
$587.7K
Lacrosse
$609.6K
Baseball
$538.8K
Volleyball
$445.2K
Softball
$416.2K
Track and Field, X-Country
$259.4K
Golf
$228.2K
Track and Field, Indoor
$156.7K
Sport-by-sport profile table
| Sport | Men | Women | Revenue | Expense | Net |
|---|---|---|---|---|---|
| Soccer 15 | 41 | 49 | $1.06M | $1.05M | $9K |
| Football 7 | 60 | 0 | $822.3K | $806K | $16.3K |
| Basketball 2 | 15 | 15 | $610.8K | $587.7K | $23K |
| Lacrosse 11 | 27 | 19 | $607.2K | $609.6K | $-2.4K |
| Baseball 1 | 44 | 0 | $542.1K | $538.8K | $3.3K |
| Volleyball 26 | 0 | 20 | $446.1K | $445.2K | $930 |
| Softball 16 | 0 | 37 | $418.8K | $416.2K | $2.6K |
| Track and Field, X-Country 25 | 13 | 11 | $260.1K | $259.4K | $645 |
| Golf 8 | 8 | 9 | $234.6K | $228.2K | $6.4K |
| Track and Field, Indoor 23 | 28 | 32 | $156.8K | $156.7K | $104 |
| Track and Field, Outdoor 24 | 28 | 32 | $156.8K | $156.7K | $103 |
| Bowling 33 | 12 | 12 | $156.2K | $145.1K | $11.1K |
| Other Sports 29 | 0 | 21 | $126.3K | $124.9K | $1.3K |
Participation & Revenue-per-Athlete
Revenue / Unique Athlete
$51.3K
Athletes Tracked
109
Top Sport Share
Soccer · 18.9%
Program Count
13
Unique men
60
Unique women
49
Per-sport slots
533
Multi-sport coeff
4.89x
Coed men
—
Coed women
—
The program has 109 unique athletes filling 533 sport roster slots — a 4.89x multi-sport coefficient indicating extensive cross-sport participation.
Division & Classification Context
- Classification
- NAIA Division II
- Sector
- Private nonprofit, 4-year or above
- Total Enrollment
- 1,622
- Revenue Tier
- Above-median (70th pct.)
- Peers in Division
- 124 schools
- Peers in Michigan
- 58 schools
Peer Benchmark
| Peer School | State | Revenue | Net | Δ vs. subject |
|---|---|---|---|---|
| Ave Maria University | FL | $5.6M | $260.2K | $7.9K |
| Webber International University | FL | $5.56M | $100.7K | $-36.4K |
| Kansas Wesleyan University | KS | $5.51M | $0 | $-80.7K |
| Saint Xavier University | IL | $5.71M | $0 | $118.8K |
| Concordia University-Ann Arbor | MI | $5.72M | $190.3K | $128.1K |
Financial Ratios & Investment Lens
| Metric | Value | Definition |
|---|---|---|
| Subsidy Rate | 0.0% | Expense shortfall as % of revenue |
| Revenue / Enrollment | $3.5K | Athletic revenue per enrolled student |
| Expense Ratio | 98.7% | Expenses as % of revenue |
| Top Sport Share | 18.9% | Revenue concentration in top program |
| Division Percentile | 70th | Revenue rank within NAIA Division II |