TOTAL REV $5.47M
TOTAL EXP $5.47M
NET $0

Investment Profile · FY 2019

Wayland Baptist University

Plainview, Texas · NAIA Division I · Private nonprofit, 4-year or above · Enrollment 869

ZIP 79072 · IPEDS unitid 229780

Revenue Percentile (Division)
74th

Key Financial Metrics · 2019

Total Revenue
$5.47M

Total Expenses
$5.47M

Net Result
$0

Unique Athletes
189

Gender Investment Allocation

Men’s programs 67.2%Women’s programs 32.8%

$3.67M
$1.79M

Enrollment Trend (2015–2019)

20152016201720182019

Total
Men
Women

Total enrollment contracted by 180 (-17.2%) from 2015 to 2019.

Sport Program Investment

Revenue by sport

Football

$1.25M

Basketball

$933.1K

Baseball

$763.1K

All Track Combined

$709.1K

Soccer

$695.9K

Wrestling

$567.5K

Volleyball

$283.2K

Golf

$268.1K

Other Sports

$0

Expense by sport

Football

$1.25M

Basketball

$933.1K

Baseball

$763.1K

All Track Combined

$709.1K

Soccer

$695.9K

Wrestling

$567.5K

Volleyball

$283.2K

Golf

$268.1K

Other Sports

$0

Sport-by-sport profile table

Sport Men Women Coed (M/W) Revenue Expense Net
Football 7 163 0 $1.25M $1.25M $0
Basketball 2 20 15 $933.1K $933.1K $0
Baseball 1 91 0 $763.1K $763.1K $0
All Track Combined 3 35 25 $709.1K $709.1K $0
Soccer 15 32 24 $695.9K $695.9K $0
Wrestling 28 29 26 $567.5K $567.5K $0
Volleyball 26 0 14 $283.2K $283.2K $0
Golf 8 8 4 $268.1K $268.1K $0
Other Sports 29 0 0 10 / 22 $0 $0 $0

Participation & Revenue-per-Athlete

Revenue / Unique Athlete
$28.9K

Athletes Tracked
189

Top Sport Share
Football · 22.8%

Program Count
9

Unique men
163

Unique women
26

Per-sport slots
486

Multi-sport coeff
2.57x

Coed men
10

Coed women
22

The program has 189 unique athletes filling 486 sport roster slots — a 2.57x multi-sport coefficient indicating extensive cross-sport participation.

Division & Classification Context

Classification
NAIA Division I
Sector
Private nonprofit, 4-year or above
Total Enrollment
869
Revenue Tier
Above-median (74th pct.)
Peers in Division
98 schools
Peers in Texas
111 schools

Peer Benchmark

Peer School State Revenue Net Δ vs. subject
Faulkner University AL $5.46M $0 $-10.1K
Rocky Mountain College MT $5.48M $0 $10.4K
Life University GA $5.38M $0 $-90.9K
William Carey University MS $5.31M $52.7K $-159.3K
Loyola University New Orleans LA $5.28M $52.2K $-189.7K

Financial Ratios & Investment Lens

Metric Value Definition
Subsidy Rate 0.0% Expense shortfall as % of revenue
Revenue / Enrollment $6.3K Athletic revenue per enrolled student
Expense Ratio 100.0% Expenses as % of revenue
Top Sport Share 22.8% Revenue concentration in top program
Division Percentile 74th Revenue rank within NAIA Division I

Source: U.S. Department of Education — Equity in Athletics Data Analysis (EADA). Fiscal year 2019. Last updated April 18, 2026.